Digital Assistants

Home assistants like Amazon Alexa and Google Home, and voice activated interfaces like Siri, Google are Cortana can be so convenient – but what you may not realize is that in order to do these things, the software that’s built into our smartphones, devices and these days even our computer systems is always on and is always listening.

It’s important to be aware of how technologies can assist us in our business and personal lives, as well as the flip side of having third parties that are always listening, always collecting data, and perhaps selling it to others

About the author: Shara Evans is recognized as one of the world’s top female futurists. She’s a media commentator, strategy adviser, keynote speaker and thought leader, as well as the Founder and CEO of Market Clarity.

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